Hey, I'm Isaac!
Tāmaki Makaurau
Open to Opportunities!
For as long as I can remember, I have been deeply curious about how the design of everyday things shape the way people interact with the world. As a result, I have found myself satiating that same curiosity in the digital realm, particularly through the screens we interact with!
Now in my final year as an Interactive (UX/UI) design student at Media Design School, I craft digital products rooted in pragmatic principles and people-first thinking to foster community well-being and support.
This design philosophy was honed throughout my academic years as I explored real-world problem-solving and human-centred design processes, which continues to guide my passion for Product Design.
My craft is guided by three core values:
I ground my craft in the belief that design should uplift and empower. More than that, I see it as a quiet yet powerful tool for strengthening communities where, when done right, individuals can feel seen, supported and valued.
As a firm believer that technology should feel "human," I focus on removing friction and unnecessary jargon by crafting intuitive and easy-to-use tools, accessible to everyone.
Finally, I believe great design strikes a balance between user needs, business goals and lasting impact. Thus, every product I craft is grounded in responsible frameworks that support both people and sustainable growth.
Just as Tiffany's 4Cs define the standard for their finest diamonds, I craft my products through my own 4C Diamond Framework to achieve the highest standard:
Finding the Problem
Defining the Focus
Ideating Possibilities
Crafting the Solution
Outside the vast pixel universe, I ground myself back to the physical world through crafting shoes!
Interestingly, my hobby of shoe making has shaped how I think about product design. Like designing for comfort and fit in footwear, I approach digital interfaces with a strong sense of ergonomics, ensuring every interaction feels comfortable and intuitive.
I also love listening to music and going on regular jogs through my neighbourhood. Although a simple ritual, it reminds me of how beautiful nature is and that I should stay outside longer!